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Michael Schad, Product Design
> Studies at the Pforzheim University of
Applied Sciences
> Studies at the ECOLE NATIONALE
SUPERIEURE DES ARTS DECORATIFS
LES ATELIERS, Paris
Occupation in well-known design companies in France and in Germany
Since 2001 consulting Krug & Priester in the field of product design
Why product design is more than configuration
Our product designers do not have an easy job. They have to empathise a great number of tastes and requirements of the most diverse customers. They have to make assumptions, predict future needs and market evolutions. And they have to develop a balance between design and functionality for each product.
They seem to have done a great job. How else could our pioneering innovation LEOWORK be explained? Or our latest shredder range with trend setting features.
